While the majority of people look forward to the Christmas break the owners of small businesses will be glad to be in January and chomping at the bit to get back to their livelihood.
We all need a break to recharge now and again but as anyone running a business knows those breaks are few and far between when you are doing everything in your power to make your start up a success.
There are certainly times of the year when business slows. In December it might seem that everyone has given up work, January we are recovering from Christmas, in Easter everyone wants to go to the UAE whilst it isn’t too hot and in August we’re overrun with bored school children that need looking after.
Not only do those we do business with go on holidays but also our staff will be booking in their annual leave.
But, as frustrating as it might be for you (the only person not on holiday) try to turn these quieter times for your business into a positive! The entrepreneur in you will relish the opportunity to brainstorm, set some goals, review your marketing plan, revisit your business plan and strategise! It is the chance for you to do all the things you keep meaning to do but just can’t find the time.
So, start to plan now. Common sense will show you when you need to plan for the downtime. Try to do some financial planning to alleviate the stress of money worries and set out what you plan to achieve in the time you have so you make real use of it. Before you know it business will be back up and you’ll be grateful you took the time to plan when you had it.