The value of networking


We all know how tough it is in the business world at the moment, we need to be able to talk to likeminded professionals, be more innovative in the way we operate and investigate potential collaboration or partnership working in order to maximise our earning capacity.

Business culture is extremely people centric, with an emphasis on trust, familiarity and relationship building at the core of most business deals.  As the saying goes “it’s not what you know it’s who you know”.

One of the most effective ways to meet and find business opportunities is through networking, across the globe there are a plethora of networking groups of all varying size and membership; which one you choose will be down to individual preference.  Networking is all about building relationships and connections in a purposeful, organised way and not just an opportunity to quickly acquire names of people. It provides the ideal environment to learn what potential clients need and want also the opportunity to see what competitors are doing.  

Building a good credible rapport with someone can take place immediately or can take many months to cultivate, referrals are based on one common human value, summed up as ‘Givers Gain’ or ‘what goes around, comes around’ or if you prefer ‘you scratch my back, and I’ll scratch yours’. Whichever way you choose to describe it, this principle undeniably works. Networking will not always provide you with an instant result you just never know when a referral may happen, and the business landscape is always changing bringing with it opportunities.  

It is so important that your elevator pitch (your 30-60 second or four sentences long, company introduction) is succinct and really portrays what you do as that is your first impression to really showcase you and your business.

Networking is here to stay and is a really useful marketing tool if used correctly.

Happy networking.

Amanda Murrell


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